FAQ

Answers before starting an AI visibility audit.

Short answers to the questions clients usually ask before an audit, implementation sprint, and website changes.

We check how AI answers see you
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Conversation prep

Question → clear answer.

The FAQ shortens the first conversation: the client sees what we measure, what we fix, and where the promise boundaries are.

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MeasurementWhat AI visibility means and how it differs from SEO.
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WorkWhat we fix after the audit and when the client needs to help.
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03
AccessWhich permissions may be needed and why passwords are not sent.
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Basics

What Citara does and why it matters.

What exactly do you do?

We check whether Google and AI answers can understand, find, and mention your company when a buyer searches for your category. If competitors appear instead of you, we show why and what needs to be fixed.

What is AI visibility?

AI visibility means whether your company appears in answers when people ask ChatGPT, Perplexity, Gemini, or Google AI about your category, products, or services.

Why does this matter for the business?

If a buyer asks AI what to choose and your competitors are mentioned there, you can lose attention before the person reaches Google or your website.

SEO + AI

How AI visibility connects with SEO.

Is this SEO or AI?

SEO is the foundation: Google needs to understand your website. AI visibility is an additional layer: we check whether AI answers show you as an option, source, or recommendation.

How is this different from regular SEO?

Regular SEO usually looks at Google positions. We also look at how AI answers understand your business and whether they show competitors instead of you.

What will we get after the audit?

You will get a clear view of where you are visible, where you are absent, which competitors win, why that happens, and which changes are worth doing first.

Expectations

What result is realistic.

Do you guarantee that ChatGPT will show us?

No. No one can honestly promise that. But we can show why you are not mentioned today, who is mentioned instead, and what needs to be improved to increase the likelihood of being understood and cited.

What does improving citation readiness mean?

It means your website becomes clearer, more trustworthy, and easier for answer systems to understand when they gather information.

When will we see a result?

The first result is clarity: we will know where you stand and what to fix. After implementation, we measure again, but AI and Google visibility can change gradually.

Work

What happens after the audit.

What exactly do you fix?

Most often, we fix category pages, product information, FAQ answers, internal links, technical SEO foundations, schema data, and trust signals.

Will we need to fix anything ourselves?

You will not need to understand the technical details yourself. We will need your information, access, and approvals. Our job is to turn the audit into clear actions and, where access allows, implement them.

Will you do everything yourselves?

If we have safe access to the website, we can make the agreed changes ourselves. If your website is managed by a developer or agency, we prepare clear tasks for them and check the result.

How much will we need to be involved?

Your involvement is needed in three places: providing information, granting the required access, and approving important changes before publication.

Will you write the content?

Yes, we can prepare recommended copy, answer blocks, FAQ content, or page changes. We will need you to confirm that the product and business information is correct.

Process

What we need from the client team.

What will you need from us at the start?

We will need the website address, key categories, competitors, market, language, website platform, and the person who can approve important changes.

What access may be needed?

It depends on the work. Most often, we may need website administration, Google Search Console, Google Analytics, or access through your developer or agency.

Do we need to send passwords?

Passwords should not be sent through messages. If access is needed, we will ask for a secure invitation with the right permissions.

Will changes be published without our approval?

No. Important public changes need to be approved before publication unless we agree otherwise in advance.

If we already have an SEO agency, does this conflict?

Not necessarily. We can work as an additional visibility layer: we show AI and Google gaps, and implementation can be coordinated with your existing agency.

If a developer or agency maintains the website, what happens?

Then we prepare clear tasks: what to change, on which page, why it matters, and how to check whether it was done correctly.

Next step

Start with measurement, not a promise.

Check how Google and AI answers understand your website today, then decide what is worth fixing first.

Get the AI visibility audit

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